Explaining Through Visual Stories

The Task:

Create engaging explainer videos for MyTatva's chronic care management app that transform complex medical information into accessible, reassuring content for patients navigating their health journeys.

Introduction:

MyTatva needed their revolutionary healthcare app explained with empathy, not just expertise. This case study shows how strategic animation and storytelling transformed intimidating medical concepts into moments of patient empowerment.

Background:

MyTatva's multi-disciplinary chronic care management platform addresses every aspect of a patient's health journey. They needed explainer videos that could bridge the gap between clinical complexity and patient understanding while maintaining warmth and accessibility.

Challenge:

Converting overwhelming medical information into digestible, non-intimidating content that educates without alarming patients. The videos needed to inspire confidence in chronic care management while remaining medically accurate and emotionally supportive.

Solution:

We crafted explainer videos using approachable storytelling and friendly 2D animation. Every visual element was designed to reduce anxiety while building understanding, turning complex medical processes into clear, encouraging patient guidance.

Impact:

The explainer videos successfully transformed patient anxiety into empowerment, helping users navigate their chronic care journey with confidence. MyTatva's app adoption increased as patients felt more comfortable engaging with their health management tools.

Testimonial:

"Deepti is one of the best! She and her team are on top of things, very creative and organized."

- Sarika Batra, Executive Producer, Draper TV

Project Direction