Legacy Transformed Into Impact

The Task: Transform Cochran Inc.'s raw footage into a compelling brand narrative that honors their 50-year legacy while positioning them for future growth. Create website-ready content that showcases their evolution, resilience, and vision.

Introduction: Seattle-based Cochran Inc. needed their rich 50-year history transformed into powerful visual storytelling. This case study reveals how strategic post-production turned raw footage into an inspiring brand narrative.

Background: Cochran Inc., a half-century Seattle institution, possessed extensive raw footage documenting their journey but lacked the compelling narrative structure needed for modern digital platforms. They required professional post-production to showcase their legacy effectively. Converting raw footage into a cohesive brand story that unveiled Cochran's remarkable 50-year legacy—a story largely unknown due to their visibility-shy nature. The challenge: crafting a compelling narrative that captured five decades of evolution, resilience through industry challenges, and forward-thinking vision for an audience discovering their legacy for the first time.

Solution: We became their storytelling architects: meticulous footage curation, narrative-driven editing, professional color grading, audio enhancement, colour grading, and seamless transitions. Every cut served the larger story of transformation and growth.

Impact: The final video seamlessly integrated with Cochran's website, dramatically increasing engagement while showcasing the heart of the company—its people. Five decades of expertise came alive through authentic storytelling, transforming hidden legacy into a powerful business asset that revealed the human spirit behind their success.

Testimonial:

"Deepti is one of the best! She and her team are on top of things, very creative and organized."

- Sarika Batra, Executive Producer, Draper TV

Project Direction